Your website is often the first impression customers have of your business—like a front yard that's either welcoming or overgrown. Many sites I see are like gardens left untended for years: confusing, slow, broken links, forgotten blogs, fonts almost unreadable on mobile. They turn visitors away before they ever step inside. Consumers judge quickly—and harshly. It's their money, after all. You don't need an extravagant showcase to stand out. A clean, fast, easy-to-navigate site built on modern tools invites repeat visits and turns interest into action. I'm a Wolfeboro-based developer focused on performance, clarity, and long-term results. If your current site feels outdated or underperforming, let's talk—no pressure, just an honest conversation about what's possible.
SEO & Traffic Growth
John discovered my web development services via Sally at Butternuts Good Dishes and approached me with a vision: a partially dynamic website for Rourke employees to effortlessly create, read, update, and delete projects. He also had big goals—top search engine rankings and targeted ad campaigns—and asked if I could connect him with a marketing expert. I recommended a trusted pro.
While SEO was new territory for me, I dove in, equipping the site with Open Graph Metatags, Google and Facebook scripts, a sitemap, an in-site Blog, a Privacy Policy, and a Thank You page for Contact Form submissions. These upgrades turbocharged marketing efforts, tracking, and ads. The payoff? Rourke's website traffic has skyrocketed, driving more eyes to the business.
John elected to add a full hero section video. While videos are known to impact site performance, the trade-off may be justified given the 80% increase in conversion rates according to marketing industry analysis.
Epilogue: I handed the site over to a Las Vegas marketing agency in mid-2024. A recent speed test shows their mobile PageSpeed score is a sluggish 55/100. For comparison, Next.js sites I build today — even with full hero videos — consistently score 90+ on mobile. Check out the performance for richhudson.net.
This experience reinforced why Next.js has become my go-to framework for clients who want fast, future-proof websites that help their business grow.
Performance & SEO Discovery
Web development often involves discovery—and always perseverance. While building Action King Services' new site, I discovered that some hosting providers inject scripts for "performance monitoring" that ironically degrade site speed. By implementing a strong Content Security Policy (CSP), I caught and addressed these issues, improving performance metrics and SEO.
Perseverance came from a campaign I launched while working on the NHASH site. After mocking up 30 websites in 30 days and receiving zero immediate leads, I moved on. Six months later, Karen King reached out for a redesign. That cold campaign ultimately led to a great partnership and a high-performing, SEO-optimized site.
Modernization & Migration
Dr. Neal's office took a chance on me, and I delivered. As a dental patient turned resident web developer, I revamped his outdated site—swapping low-res images, pruning irrelevant content, fixing broken links (including a payment portal), and modernizing the landing page.
I also seamlessly migrated his email to GoDaddy hosting with zero downtime. SEO wasn't the goal here—demand's already sky-high, with appointments booked six months out.
Local Refresh & SEO
Theresa Tocio tapped me to refresh Butternuts Good Dishes' website after taking over from Sally, one of my first local clients. As neighbors in Wolfeboro's tight-knit community, Theresa and I teamed up. She craved a modern, clean look to showcase her new product line.
I delivered, boosting SEO with a sitemap, robots.txt, and Content Security Policy, plus a Facebook feed for daily specials. We broke the single-page layout into multiple pages for a breezy feel and added borders to gallery images.
Audio Content Organization
Eric Ingram, my Georgia Tech housemate and bandmate, transitioned into designing top-notch sound equipment. For ingramengineering.net, the mission was clear: streamline dozens of sound files for easy access.
We tapped Amazon S3 to store the extensive collection, tackling the time-intensive task of organizing them with smart naming. Beyond audio, the site packs in rich content—critical reviews, videos, and detailed product specs—making it a go-to resource for audio pros.